Order Ahead Mobile Apps: What You Should Know
A new trend in the mobile app e-commerce world is the new “order ahead” mobile ordering option. The concept behind it is simple, and to a point, bound to happen. Order ahead mobile e-commerce allows people to order food or services for a specific time, before that time happens. More often than not, the premise behind this online ordering app feature also allows clients to order their goods before the venue selling the goods is even open for the day.
Many people are debating about whether offering an “order ahead” option is right for their e-commerce platform. The truth is that it’s not always easy to determine whether it’s the right choice for you, even if it seems like a win-win situation for both consumers and business owners. Here’s what every business owner should know about the order ahead option, and what it could mean for their e-commerce.
- It’s a feature that’s appearing on e-commerce platforms of every sort. Both mobile ordering apps and regular desktop e-commerce sites are allowing people to order ahead of time. So, if you just have regular online ordering capabilities, you can still get this feature.
- However, not all ordering platforms allow for it. This is the kicker. You may have to switch e-commerce platforms to get this feature. Additionally, some companies may charge an extra fee for the order ahead option. Financially and logistically, it can be a hurdle if you have the wrong platform or merchant group.
- Timeliness is a major focal point of people who use order ahead technology. There have been a number of studies that suggest that people who order ahead tend to be very pressed for time, or concerned about punctuality. In other words, if they order a delivery for noon, it had better be there at noon. Depending on your current business model, this may not always be doable. If it’s not doable, you may need to avoid order ahead e-commerce because it may strain you, cause negative reviews, or just may become a less profitable choice.
- Yes, it does boost profit. Regular e-commerce already has a huge impact on how much money a company can make. Adding the order ahead option statistically raises profitability by an additional 5%.
The bottom line is that allowing your customers to order ahead is a mixed bag. If you aren’t sure whether ordering ahead is right for you, you may need to consult a professional who can help you make that call.